The price that an investor pays for a security. This price is important as it is the main component in calculating the returns achieved by the investor.

Essentially, it can be thought of as the price that is paid for anything that is bought.




Taobiz explains Purchase Price
For example, if an investor buys Ford stock at $15, then this would be the purchase price. When looking at the return on the investment, the investor would compare the purchase price of $15 to the price the investment was sold at or the current market price for Ford.

Purchase price can also refer to the price that a company pays for an item, such as another company. For example, if Ford bought Kia for $3.5 billion, this would be Ford's purchase price.