A term used to describe signs of economic recovery or positive data during an economic downturn. The term green shoots is a reference to plant growth and recovery, and has been used during down economies to describe signs of similar growth. One of the first uses of the term green shoots was to describe signals of economic growth during the economic downturn in the United Kingdom in 1991. The term gained greater notoriety when it was used by U.S. Federal Reserve chairman Ben Bernanke to describe positive economic data during the financial crisis of 2008-2009.
Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products, such as methods of processing, packaging and distribution. Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market. Also known as sustainable marketing, environmental marketing or ecological marketing.
The halo effect is a term used in marketing to explain the bias shown by customers towards certain products because of a favorable experience with other products made by the same manufacturer or maker. Basically, the halo effect is driven by brand equity. The opposite of the halo effect is "cannibalization". For example, if a customer buys product C which is made by company X, not because of the attributes or benefits of the product, but because he or she had a favorable experience with product D - another product made by company X, the purchased item is said to be prospering because of the halo effect.A classic example of the halo effect is the relationship between the Mac notebooks and iPod. When the iPod was released, there was speculation in the market place that the sales of Apple's Mac laptops would increase, because of the success of the iPod. The belief was based on the halo effect, as customers who had a great experience with the iPod would buy a Mac computer simply because it is made by Apple Inc.
Canada's decision to tax all income trusts domiciled in Canada. In October 2006, Canada's minister of finance, Jim Flaherty, announced that all income trusts would be taxed in a similar manner as corporations at a rate over 30% on taxable income, causing unit holders' values to decrease dramatically virtually overnight. Income trusts, which were permitted to make distributions to unit holders on a pretax basis under old Canadian income tax laws, were a popular investment vehicle in the early 2000s, especially in Canada. The Canadian energy sector was hardest hit by the change, and suffered an estimated loss of about $35 billion to investors, giving rise to the term "massacre".This change in the Canadian tax law, which was largely debated after the fact, was made to remedy a perceived loss of tax revenue.
A special type of coupon website that is offers group deals to a group of consumers. Groupons attempt to tap into the power of collective purchasing by offering a substantial discount, such as half off, to a group of people if they will buy a particular product or service. Many restaurants and other retailers use groupons in an effort to lure groups of customers into their establishments. Groupons can offer discounts on a meal or other amenity for perhaps a group of 10 or 12. They frequently circulate via email or social sites such as Facebook. Groupon allows users to see the available deals of the day, and purchase the corresponding coupon.
A slang term for a person who works in the investment industry and makes small amounts of money at a time on small investments, over and over again. Grinders are typically hard-working and highly respected investors who value every cent they make off of investments. Grinders who are investment advisors keep in regular contact with their clients.
A government, business or institution's inability to function at a normal level due either to complex or conflicting procedures within the administrative framework or to impending change in the business. In business as in traffic, little to nothing gets done when gridlock happens. This can be highly problematic and costly for a company or industry. For example, gridlock can occur if there is infighting within a company, with two groups competing to gain control of the company. This infighting can effectively create a situation in which business transactions cannot be completed until the problem is solved.
A buzzword coined in a 2003 Fortune Magazine article to refer to a segment of families earning between $250,000 and $500,000, but not having much left after taxes, schooling, housing and family costs - not to mention saving for an affluent retirement. The original article in which the "high earners, not rich yet (HENRYs)" term appeared discussed the alternative minimum tax (AMT) and how hard it hits this group of people. The HENRYs segment of the population was a hotly debated topic during the U.S. presidential race of 2008. The Democratic party often classified households earning over $250,000 as the "rich" and "wealthiest Americans". The problem with this classification is that it does not distinguish the cost of living in different areas in the U.S. For example, $250,000 would go a long way in Houston, but wouldn't provide anything like a lavish lifestyle in New York City.
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