The amount consumer awareness or popularity surrounding a particular product. It refers to consumer's perception of particular brands or products compared to their rivals. One of the primary goals of advertising is to make consumers think of certain brand names more than others.

Mindshare is just a marketing term for the amount of talk or mention generated by a product within the public or media. The goal of companies is to have customers think of their products or services before competitors. For example, most consumers may think of McDonald's when asked to name a fast food restaurant, or Nike when asked to name a company that makes running shoes.