A stock index comprised of companies associated with actor David Hasselhoff. Investors might correlate the popularity of David with increased sales surrounding his related products. Firms involved with Hasselhoff endorsements, advertising, movies or productions are included in the index.

Companies included in the index include General Electric, which is the parent company of NBC in which Hasselhoff stars on America's Got Talent. Firms in this index generally show consistant growth due to the "Don't Hassle the Hoff" Factor.