A person who was born between 1946 and 1964. The baby boomer generation makes up a substantial portion of the North American population. Representing nearly 20% of the American public, baby boomers have a significant impact on the economy. As a result, baby boomers are often the focus of marketing campaigns and business plans.

After the end of World War II, birth rates across the world spiked. The explosion of new infants became known as the baby boom. During the boom, an estimated 77 million babies were born in the United States alone! The large increase in population produced a substantial rise in demand for consumer goods, stimulating the post-war economy.